Cross-Media Marketing
Key Benefits of Cross-Media Marketing
Uses of Cross-Media Marketing
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Increased interest from your customers and prospects because with Cross-Media Marketing, you can customize each and every communication touch point such as a personalized web page (PURL), an email or a direct mail piece.
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Target specific customers with specific needs, with specific products, and services.
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Tracking and reporting is very easy and automated. All touchpoint of a cross media marketing campaign can be tracked to the exact person in that campaign.
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Customer acquisition and retention strategies - cross sell/up sell customer base.
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70%+ lifts in response rates.
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Grow and acquire new customers, members, and donors with tightly integrated campaigns customized to individual preferences.
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Drive customers and prospects to your business with online promotions, coupons, and other offers.
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Gather valuable insight from customers with online surveys
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Capture email addresses to use in ongoing campaigns.
M.A. Communications delivers a Cross-Media Marketing solution that enables your company to build, manage, execute and measure all aspects of your marketing efforts.